What’s the Difference Between Sales Emails and Agentforce?

Sales reps have a choice of tools when creating emails. Determine which tool is best to meet your goals, and learn how to use generative AI in the flow of work.

Required Editions

Available in: Lightning Experience
Available with the Einstein for Sales add-on, which is available for an extra cost in Performance and Unlimited Editions.

Agentforce

This tool appears in several places, such as the side panel and Sales Cloud Everywhere.

Agentforce in the side panel
Agentforce in Everywhere

To use Agentforce, enter a question or instructions in the text box. The question can be about anything, but Agentforce assumes that the question is about the current record unless the instructions say otherwise.

Example
Example A user types “Create an email introducing me, my company, and our products. Suggest a meeting.” After output is generated, keep the conversation going by suggesting changes to the output, such as “Make it more formal” or “Add more product information”.

Sales Emails

Users can also work with generative AI in Sales Emails, available in the email composer in Lightning Experience and the Outlook and Gmail integrations.

Use generative AI in the email composer

To start, click Draft with Einstein in the email composer.

Give generative AI instructions

Enter instructions for Einstein to execute, using a conversational style.

Or, you can also choose premade instructions.

Choose custom instructions for generative AI

Some instructions come standard with Salesforce, while your company's Salesforce admins can create custom instructions. Similar to templates, these instructions can include merge fields that pull data from the Salesforce database.

Regardless of how the output is generated, users can adjust the generated email draft.

Adjust the draft output
Which AI Tool Should You Use?
what you want to do recommended tool
Create an email draft based on the current campaign messaging.

Sales Emails

Choose an email template that’s been designed with the campaign's email messaging in mind.

Send an impromptu email to a customer you just ran into.

Agentforce

Use Agentforce to generate a unique email draft for the customer.

Use the latest generative AI creation tool. Both Agentforce and Sales Emails use the latest generative AI engine.