What’s the Difference Between Email Opt Out and Individual Email Privacy Settings?

For leads, contacts, and person accounts, there are several email privacy preferences that affect whether that person can be sent an email.

Required Editions

Available in Lightning Experience and Salesforce Classic in: Essentials, Professional, Enterprise, Performance, Unlimited, and Developer Editions
Email Opt Out
Set this preference on the record detail page. This person can’t be sent any emails, unless the email sender is assigned the Send Non-Commercial Email permission. That permission applies only to sending email from Lightning Experience.
Don’t Market
Set this preference on the Individual record’s detail page. This person can receive non-commercial emails only. You need the Send Non-Commercial Emails user preference to send an email.
Forget this individual
Set this preference on the Individual record’s detail page. This person can’t receive any emails.
Don’t Process
Set this preference on the Individual record’s detail page. This person can’t receive any emails.
Don’t Track
Set this preference on the Individual record’s detail page. This person doesn’t want their interactions with emails tracked.