Access and Update Buyer Relationship Map

Learn how to access the Buyer Relationship Map and update it to visualize contacts across company levels.

Required Editions

Available in: Lightning Experience
Available in: Enterprise, Performance, Unlimited Editions with Sales, and Agentforce 1 Sales Edition
User Permissions Needed
To create and edit contacts: Create and Edit on Contact

Contacts associated with the opportunity or account that have a seniority level and department group assigned are automatically shown on the map. These steps are for contacts that don’t meet that criteria.

  1. Access the map from any opportunity or account’s action menu.
    Acme opportunity record with View Relationship Map menu option highlighted
  2. To add a contact to the map, do one of the following.
    • If the Relationship Map is for an account, click a contact tile at the required level under a department group. In the side panel, click Add Contact. Upon saving the contact details, the contact is added to the map.
    • If the Relationship Map is for an opportunity and the contact isn’t associated with it, click Add Contact Role in the side panel to add an opportunity contact role. After you add the role, the contact appears in Incomplete Contacts in the side panel. Edit the contact's details to assign a seniority level and department group so it appears on the map.
    • If the contact is already associated with the opportunity or account, open Incomplete Contacts in the side panel. Find the contact to add, and then choose how to apply the Seniority Level and Department Group. To apply them from a specific tile, select the contact tile where you want to place the contact, and then click Update contact. To manually select them, click Edit contact, and then edit the contact's details in the side panel.
    • If a contact was previously removed from the Relationship Map, find it in the Removed from Map section. To add the contact back to the map, select it, and then click Add back to map.
    Contacts added to the same level in a department group are grouped on the map.
    A single Executive level contact alongside an Executive level contact group in the Sales department group
  3. To edit a contact, do one of the following.
    • If the contact is shown on the map, select the contact, and then click Edit in the side panel. Update the contact's details, and then click Save.
    • If the contact isn’t shown on the map, open Incomplete Contacts in the side panel. Next to the contact, click Edit contact. Update the contact's details, and then click Save.
    Edit side panel with of a contact
  4. To remove a contact from the map, do one of the following.
    • To delete the contact only from the map, select the contact, and then click Remove. Select Remove from Relationship Map Only, and then click Remove.
    • To delete the contact from the opportunity or account, select the contact, and then click Remove. Select Remove from Opportunity/Account, and then click Remove.