Let generative AI identify your contacts’ buying behavior and company information automatically from your email interactions. Build content-rich profiles for all your contacts to draw accurate buyer relationship maps so that you can close deals.
Required Editions
| Available in: Lightning Experience |
| Available in: Starter, Professional, Enterprise, Unlimited, Einstein 1 Sales, and Agentforce 1 Sales Edition. The feature is also available with the Einstein for Sales, Sales Engagement, and Revenue Intelligence add-ons. |
Example Carole White is a VP in the Finance department and the buyer in an account renewal. An
email you received from her contains in the message body “We’re creating a purchase order for
50 licenses for Einstein Activity Capture.” The same email has a signature block that contains
Executive VP, Finance below Carole’s name. From this interaction, Automatic Contact
Enhancements uses generative AI to fill in seniority level, department group, and buyer
attributes on Carole’s contact record.
- How Automatic Contact Enhancements Works with the Buyer Relationship Map
Automatic Contact Enhancements helps keep buyer relationship maps up-to-date so that you always have the most robust contact information without any manual data entry. Automatic Contact Enhancements uses generative AI to identify buyer attributes, department group, and seniority level from a user’s email activity. These values are then added to the contact and shown in the buyer relationship map. - Considerations for Automatic Contact Enhancements
Learn about requirements, impacted fields, and supported languages for Automatic Contact Enhancements. - Set Up Automatic Contact Enhancements
Turn on Automatic Contact Enhancements, add fields to the contact record layout and list views, and recognize when the feature is on.