Merge Duplicate Accounts in Lightning Experience

Merge duplicate accounts in Lightning Experience.

Required Editions

Available in: Lightning Experience
Available in: Essentials, Professional, Enterprise, Performance, Unlimited, and Developer Editions
User Permissions Needed
To view business or person accounts: Read on business or person accounts
To merge business or person accounts:

Delete on business or person accounts

AND

You must be a Salesforce admin, the account owner, or a user above the account owner in the role hierarchy

Note
Note  If duplicate accounts aren’t getting flagged, see Standard Account Matching Rule in Salesforce Help to learn how Salesforce identifies duplicate records. Work with your Salesforce admin to fine-tune your matching rules if necessary. 
  1. Open an account record. If duplicates exist for that record, you see a message. To see the duplicate records, click View Duplicates.
    An account record, with a button to view potential duplicates

    You can merge business accounts or person accounts. You can’t merge business and person accounts with each other.

  2. Select up to three account records to merge. Click Next.
    Two duplicate account records
  3. Select one account record as the principal record. Salesforce retains any data in hidden or read-only fields, such as sharing settings, from the primary record. Then, select any other field values that you want to keep and click Next.
    Two potential duplicate account records, with options to select field values from each
  4. Confirm your choices and merge.
    Merge confirmation for person accounts
Note
Note To merge accounts that are not detected by duplicate rules, use the merge tool in Salesforce Classic. See Merge Duplicate Accounts in Salesforce Classic in Salesforce Help.