The Send RCS Message action element sends an RCS message from your Salesforce CMS to an audience segment. You can configure the action to track clicks and opens, send messages to your opt-in list only, and get help from Einstein for send-time optimization (STO) and identifying which clicks and opens are real.
Required Editions
| Required Editions |
| Available in: Lightning Experience |
| Available in Enterprise and Unlimited Editions with Marketing Cloud Growth or Advanced Edition. |
| Available in: All Editions supported by Data 360. See Data 360 edition availability. |
Usage
The Send RCS Message action element is available in automation event-triggered flows and segment-triggered flows.
The RCS message is sent based on the schedule configured in the Start element. If there are multiple Send RCS Message elements separated by Wait elements, the flow doesn’t send the RCS message until the Wait conditions are met.
Set Input Values
You select the segment from the campaign record or from the flow’s Start element. You customize the contents of the RCS message from the campaign record.
| Input Parameter | Description |
|---|---|
| RCS Message |
The RCS message content to be sent. This field is populated with the RCS content that was created when you created the message. If you remove the RCS message content from this field, you can select different content from your content workspace in your CMS. |
| RCS Agent | The RCS agent used for the RCS message. This RCS agent is configured in Unified Messaging Setup. |
| Communication Subscription | Optional. If you select a communication subscription, the message is sent only to recipients who opt in to receiving it. |
| Communication Subscription Channel Type ID | The ID of the communication subscription channel type that points to the communication subscription. |
| Messaging Session Window |
Optionally, select an option to limit when the message is sent.
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