The Send Marketing Cloud Engagement Email action sends an email with send classifications, publication lists, and content in Marketing Cloud Engagement via segment, event-triggered, activation-triggered, or broadcast flow. You can configure the action to target Data 360 audience segments using your existing Marketing Cloud Engagement content and settings without requiring segment activation or data replication. Enable Retain send log data to keep send log information and pass it to Marketing Cloud Engagement for reporting and troubleshooting.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise and Unlimited Editions with Marketing Cloud Growth or Advanced Edition |
| Available in: All editions supported by Data 360. See Data 360 edition availability |
Set Input Values
You select the segment from the campaign record or from the flow’s Start element. You can customize the contents of the email from the campaign record.
| Input Parameter | Description |
|---|---|
| Select Marketing Cloud Engagement Business Unit |
The business unit to use for this email action. This field lists business units that allow you to control information access and sharing. Ensure the business unit is in the same Data Space as the Flow. |
| The Marketing Cloud Engagement email content to be sent. | |
| Einstein Send Time Optimization | Optional. Einstein Send Time Optimization (STO) determines the best time to send a message. Using machine learning, Einstein predicts optimal send times so that a user is more likely to engage with your message. A Salesforce admin must enable this feature. |
| Send Classification |
The send classification profile to use while sending an email. Send classifications define parameters for an email job in a central location. |
| Track Clicks | Optional. If enabled, the flow tracks how many times email recipients click links that are included in your message. |
| Publication List | The publication list that manages opt-ins and opt-outs for this send. |
| CC Recipients | The email addresses to receive CC emails. |
| Map Personalization Data | Optional. Enables you to choose data extension to personalize the email. |
| Triggered Send Data Extension |
A data extension for personalization. The data extension used to store and manage data related to triggered email sends. |
| Data Extension Fields | Optional. If included, populates data extension fields for Email Personalization. |
| Retain send log data | Optional. Enable to keep send log information and pass it to Marketing Cloud Engagement for reporting and troubleshooting. |
Usage
The email is sent based on the schedule configured in the Start element. If there are multiple Send Marketing Cloud Engagement Email elements separated by Wait elements, the flow doesn’t send the email until the Wait conditions are met.