You can store and manage the data related to your customer’s communication
subscriptions, such as newsletters or appointment reminders. Different communication subscription
objects store different data, such as how the customer consented to the communication subscription
and preferred contact timing.
Required Editions
| Available in: both Salesforce Classic and
Lightning Experience |
| Available in: all editions. |
Communication Subscription
Store a customer’s subscription preferences for a specific communication.
Communication Subscription Channel Type
Specify the engagement channel that you can use to contact the customer for a communication
subscription.
Communication Subscription Consent
Track information related to each customer’s consent to the communication subscription.
Indicate the individual or person account that consented, when consent was captured, and through
what method. You can also specify if another person consented on behalf of the customer listed
in the record. The user’s actual consent isn’t stored, but rather the action or communication
types that the user chooses to subscribe to.
Communication Subscription Timing
Manage the customer’s time preferences for receiving a communication subscription. For
example, track whether to send a reminder to a patient 2 weeks before an appointment or a
newsletter to a customer every Tuesday. You can also ensure that you reach customers when they
prefer and in the correct time zone.
Engagement Channel Type
Store the channels by which you can communicate with a customer, such as email, phone, or
web.
