Create event-triggered flows that automatically respond to business events, such as
customer orders, SMS signups, or service level changes. Choose from provided triggers, define
custom triggers using Data 360, real-time data graphs, or create triggers
with engagement signals.
Required Editions
| Available in: Lightning Experience |
| This feature is available in Enterprise and Unlimited Editions with
Marketing Cloud Growth or Advanced Edition. |
| Available in: All Editions supported by Data 360. See Data 360 edition availability. |
For example, an automation event-triggered flow can automatically send a welcome email with a
discount code when a customer subscribes to your newsletter.
To create a custom automation event with engagement signals, select Make This
Engagement Signal Available in Flows when creating an engagement signal. The
engagement signal appears as an event in the event library. Custom automation events created
from engagement signals are available only in Marketing Cloud Advanced Edition.
