---
schema_version: "1"
id: 23992defc9e6d310a1de2b92a60aa1364cc775365b09d3914a9570e32b1712d2
title: Automation Event-Triggered Flows
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/platform/264-0-0/automate_flow_concepts_trigger_automation_event.md
canonical_url: https://help.salesforce.com/s/articleView?id=platform.automate_flow_concepts_trigger_automation_event.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f45cfd1e05b934dff5667cf990519c8f0d7c08fbf702cb3fe685ca1463c42ac5
description: Create event-triggered flows that automatically respond to business events, such as customer orders, SMS signups, or service level changes. Choose from provided triggers, define custom triggers using Data 360, real-time data graphs, or create triggers with engagement signals.
products:
  - Flow Builder
  - Salesforce Platform
release: "264"
---
# Automation Event-Triggered Flows

Create event-triggered flows that automatically respond to business events, such as customer orders, SMS signups, or service level changes. Choose from provided triggers, define custom triggers using Data 360, real-time data graphs, or create triggers with engagement signals.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">This feature is available in <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions with Marketing Cloud <strong>Growth</strong> or <strong>Advanced</strong> Edition.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;language=en_US" target="_blank">Data 360 edition availability</a>.</td></tr></tbody></table>

For example, an automation event-triggered flow can automatically send a welcome email with a discount code when a customer subscribes to your newsletter.

To create a custom automation event with engagement signals, select **Make This Engagement Signal Available in Flows** when creating an engagement signal. The engagement signal appears as an event in the event library. Custom automation events created from engagement signals are available only in Marketing Cloud Advanced Edition.

#### See Also

- [Build Automation Event-Triggered Flows](https://help.salesforce.com/s/articleView?id=platform.automate_flow_build_create_automation_event_triggered_flow.htm&release=264.0.0&type=5 "Configure triggers to process records when events occur in integrated applications.")
- [Engagement Signals and Metrics](https://help.salesforce.com/s/articleView?id=mktg.persnl_engagement_signals.htm&language=en_US)
- [Automation Event Library](https://help.salesforce.com/s/articleView?id=platform.automate_flow_ref_event_library.htm&release=264.0.0&type=5 "The Automation Event Library in Flow Builder lists events you can select to trigger event-triggered flows or Wait Until Event elements.")