Paid Search reports indicate who clicks your ad and how that reflects ad costs and return on investment.
Required Editions
| Available in:All Account Engagement Editions |
Paid Search Query Report
- Opportunities
- The number of opportunities that clicked a search ad associated with the keyword.
- Opportunity Value
- The potential value of the opportunities that clicked a search ad associated with the keyword.
- Prospects
- The number of prospects that clicked a search ad associated with the keyword. This metric includes multiple clicks from a single prospect and doesn’t require that the interaction is the prospect’s first touch.
- Revenue
- The amount of money won from deals of opportunities who search the keyword.
- Unique Searches
- The number of individual visitors that clicked a search ad associated with the keyword.
- Vendor
- The search referrer.