---
schema_version: "1"
id: 13c6a3abd5566ec9bcda8e8a23e260e7d50a2b910210e062cb363a2028c0a408
title: Paid Search Report Metrics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_paid_search_query_metrics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_paid_search_query_metrics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 372a82ea19f134a292d95690bf91aaf0ca3cfa3bfad4e3e33964f3d09eb0423c
description: Paid Search reports indicate who clicks your ad and how that reflects ad costs and return on investment.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Paid Search Report Metrics

Paid Search reports indicate who clicks your ad and how that reflects ad costs and return on investment.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in:<span>All Account Engagement Editions</span></td></tr></tbody></table>

## Paid Search Query Report

Opportunities

The number of opportunities that clicked a search ad associated with the keyword.

Opportunity Value

The potential value of the opportunities that clicked a search ad associated with the keyword.

Prospects

The number of prospects that clicked a search ad associated with the keyword. This metric includes multiple clicks from a single prospect and doesn’t require that the interaction is the prospect’s first touch.

Revenue

The amount of money won from deals of opportunities who search the keyword.

Unique Searches

The number of individual visitors that clicked a search ad associated with the keyword.

Vendor

The search referrer.