Each keyword in the Natural Search report includes metrics that tell you how visitors,
prospects, and opportunities found your content.
Required Editions
| Available in: All Account
Engagement Editions |
- Keyword
- A search term used by a prospect to find your content.
- Opportunities
- The number of opportunities that searched for the keyword.
- Prospects
- The number of prospects that searched for the keyword.
- Revenue
- The amount of money won from deals with opportunities that searched for the keyword. To
include Closed/Won Opportunities in this metric, set the Probability percentage to 100.
- Unique Searches
- The number of individual visitors that searched for the keyword.
- Unique Submissions
- The number of individual visitors that submitted a form on the landing page. This metric
doesn’t include multiple submissions from the same person.
