---
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title: Natural Search Report Metrics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_natural_search_metrics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_natural_search_metrics.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: 422882d139c92911fcb468870f967b249b0777d57dd86f1a1a1caf90db5c61bd
description: Each keyword in the Natural Search report includes metrics that tell you how visitors, prospects, and opportunities found your content.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Natural Search Report Metrics

Each keyword in the Natural Search report includes metrics that tell you how visitors, prospects, and opportunities found your content.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

Keyword

A search term used by a prospect to find your content.

Opportunities

The number of opportunities that searched for the keyword.

Prospects

The number of prospects that searched for the keyword.

Revenue

The amount of money won from deals with opportunities that searched for the keyword. To include Closed/Won Opportunities in this metric, set the Probability percentage to 100.

Unique Searches

The number of individual visitors that searched for the keyword.

Unique Submissions

The number of individual visitors that submitted a form on the landing page. This metric doesn’t include multiple submissions from the same person.