Landing Page Report Statistics

After your landing page form collects some data from visitors, review the Landing Page report for insights.

Available in: All Account Engagement Editions

Landing Page Statistics

Error Rate: The percentage of errors made on the landing page form. Calculated as total errors divided by total views.
Submission Rate: The percentage of form submissions based on the total number of landing page views.
Total Errors: The total number of times a visitor or prospect enters an invalid email address or leaves a required field blank on a landing page form.
Total Submissions: The number of times a form on the landing page has been submitted.
Total Views: The total number of times visitors and prospects viewed your landing page. This metric includes multiple views from the same person.

Conversions: The number of visitors who converted to a prospect. This metric captures how many visitors completed a landing page form and have been added as prospects.
Total Clicks: The number of times prospects clicked a link on the landing page form’s thank you page.
Total Errors: The total number of times a visitor or prospect enters an invalid email address or leaves a required field blank on a landing page form.
Total Submissions: The number of times a form on the landing page was submitted.
Total Views: The total number of times visitors and prospects viewed your landing page. This metric includes multiple views from the same person.
Unique Clicks: The number of times a prospect clicked a link on the landing page’s thank you page. This metric doesn’t include multiple clicks of the same link.
Unique Errors: The number of individual visitors and prospects who made an error on the form. This metric doesn’t include multiple errors from the same person. Click the Unique Errors link to see a table of prospects who received errors.
Unique Submissions: The number of individual visitors who submitted a form on the landing page. This metric doesn’t include multiple submissions from the same visitor.
Unique Views: The number of individual visitors and prospects who viewed your landing page. This metric doesn’t include multiple views from the same person.

Note Multivariate test views don’t appear in landing page reports.

Conversions: The number of times a form was successfully submitted.
Views: The number of times individual visitors and prospects viewed your landing page.
Conversion Rate: The rate of conversions, which is determined by the number of successful form submissions divided by the number of landing page views.
Top Performer: The name of the landing page with the highest conversion rate.