---
schema_version: "1"
id: e1359eb1ba51c6a31d0833815fd05adbb5b96ab370176d463e86bd346ac30d65
title: Landing Page Report Statistics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_landing_page_metrics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_landing_page_metrics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0e8c5d1bc79eebc8109261f71d0895323b3aa84fbd425ddc9a2ee56a9bcf6425
description: After your landing page form collects some data from visitors, review the Landing Page report for insights.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Landing Page Report Statistics

After your landing page form collects some data from visitors, review the Landing Page report for insights.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

## Landing Page Statistics

Error Rate

The percentage of errors made on the landing page form. Calculated as total errors divided by total views.

Submission Rate

The percentage of form submissions based on the total number of landing page views.

Total Errors

The total number of times a visitor or prospect enters an invalid email address or leaves a required field blank on a landing page form.

Total Submissions

The number of times a form on the landing page has been submitted.

Total Views

The total number of times visitors and prospects viewed your landing page. This metric includes multiple views from the same person.

## Single Landing Page Statistics

Conversions

The number of visitors who converted to a prospect. This metric captures how many visitors completed a landing page form and have been added as prospects.

Total Clicks

The number of times prospects clicked a link on the landing page form’s thank you page.

Total Errors

The total number of times a visitor or prospect enters an invalid email address or leaves a required field blank on a landing page form.

Total Submissions

The number of times a form on the landing page was submitted.

Total Views

The total number of times visitors and prospects viewed your landing page. This metric includes multiple views from the same person.

Unique Clicks

The number of times a prospect clicked a link on the landing page’s thank you page. This metric doesn’t include multiple clicks of the same link.

Unique Errors

The number of individual visitors and prospects who made an error on the form. This metric doesn’t include multiple errors from the same person. Click the Unique Errors link to see a table of prospects who received errors.

Unique Submissions

The number of individual visitors who submitted a form on the landing page. This metric doesn’t include multiple submissions from the same visitor.

Unique Views

The number of individual visitors and prospects who viewed your landing page. This metric doesn’t include multiple views from the same person.

## Multivariate Test Statistics

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note Multivariate test views don’t appear in landing page reports.

Conversions

The number of times a form was successfully submitted.

Views

The number of times individual visitors and prospects viewed your landing page.

Conversion Rate

The rate of conversions, which is determined by the number of successful form submissions divided by the number of landing page views.

Top Performer

The name of the landing page with the highest conversion rate.