If you use a Google Ads connector, the Paid Search report page shows metrics associated with your Google Ads keywords and search ads.
Required Editions
| Available in:All Account Engagement Editions |
Google Ads Keyword Report
- Opportunities
- The number of opportunities that clicked a search ad associated with the keyword.
- Opportunity Value
- The potential value of the opportunities that clicked a search ad associated with the keyword.
- Prospects
- The number of prospects that clicked a search ad associated with the keyword. This metric includes multiple clicks from a single prospect and doesn’t require that the interaction is the prospect’s first touch.
- Revenue
- The amount of money won from deals of opportunities that search the keyword.
- Unique Clicks
- The number of individual visitors that clicked a search ad associated with the keyword.
Paid Search Campaigns
- Ad Network
- The network used to deliver your ads.
- Click Type
- A label for different methods of interacting with a search ad.
- Clicks
- The number of times an ad was clicked. This metric isn’t retroactive. It shows only the clicks logged after the Google Ads connector was set up.
- Conversions
- The number of times a visitor or prospect took a conversion action based on the criteria you set when you created your search ad. Conversion actions include purchases, signups, file downloads, and other business activities.
- Cost
- The amount of money spent on the campaign. It’s calculated by number of clicks times cost per click.
- Cost per Click (CPC)
- The amount of money Google charges each time a visitor clicks your search ad.
- Cost per Opportunity (CPO)
- The amount of money used to acquire a new opportunity. This metric is determined by dividing the number of opportunities by cost for a Google Ads campaign.
- Device
- The type of computer a visitor used to view your search ad.
- Impressions
- The number of times your search ad was served on a search results or partner page.
- Return on Investment (ROI)
- A percentage that represents profits from a specific campaign. ROI is determined as revenue minus ad cost, divided by ad cost.
- Revenue
- The total amount of money acquired from search ads. This metric counts unique won opportunities and their values.
- Status
- The current state of your campaign keywords. Refresh the page to get the most recent value.
- Unique Opportunities
- The number of opportunities associated with the prospects that clicked your search ad.
- Unique Prospects
- The number of prospects that clicked a search ad associated with the keyword. This metric includes existing prospects and new prospects that converted through this interaction.
Ad Clicks
The Ad Clicks table appears after you click a keyword in the Google Ads Keywords table.
- Ad Headline
- The text of the headline used in the search ad.
- Clicked At
- The date and time the prospect clicked the search ad.
- Device
- The type of computer the prospect used when the search ad was clicked: mobile, tablet, or laptop or desktop.
- Match Type
- How closely a search keyword reflects a keyword associated with your search ad: broadly, exactly, or by phrase.
- Network
- Where the search ad appeared when the prospect clicked it: display network, Google search, or a search partner.
- Prospect
- The email address of the prospect who clicked a search ad associated with the keyword.
Paid Search Ads
- Ad Headline
- The text of the headline used in the search ad.
- First Click
- The date and time the search ad was clicked for the first time.
- Group
- The name of the associated ad group in Google Ads.
- Last Click
- The date and time the search ad was most recently clicked.
- Prospect
- The number of prospects that have clicked a search ad.
- Unique Clicks
- The number of individual visitors that clicked a search ad.