--- schema_version: "1" id: 01469eab83301eebf080f554e4f76752778efe38db35127a210d5a57c44a6b6c title: Google Ads Report Metrics collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_google_adwords_metrics.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_google_adwords_metrics.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 85a391c33c72b085fc694cfe1c184f25c90c4bafb688d950a894f42c90323521 description: If you use a Google Ads connector, the Paid Search report page shows metrics associated with your Google Ads keywords and search ads. products: - Marketing - Marketing Cloud Account Engagement release: "264" --- # Google Ads Report Metrics If you use a Google Ads connector, the Paid Search report page shows metrics associated with your Google Ads keywords and search ads. ### Required Editions
Available in:All Account Engagement Editions
## Google Ads Keyword Report Opportunities The number of opportunities that clicked a search ad associated with the keyword. Opportunity Value The potential value of the opportunities that clicked a search ad associated with the keyword. Prospects The number of prospects that clicked a search ad associated with the keyword. This metric includes multiple clicks from a single prospect and doesn’t require that the interaction is the prospect’s first touch. Revenue The amount of money won from deals of opportunities that search the keyword. Unique Clicks The number of individual visitors that clicked a search ad associated with the keyword. ## Paid Search Campaigns Ad Network The network used to deliver your ads. Click Type A label for different methods of interacting with a search ad. Clicks The number of times an ad was clicked. This metric isn’t retroactive. It shows only the clicks logged after the Google Ads connector was set up. Conversions The number of times a visitor or prospect took a conversion action based on the criteria you set when you created your search ad. Conversion actions include purchases, signups, file downloads, and other business activities. Cost The amount of money spent on the campaign. It’s calculated by number of clicks times cost per click. Cost per Click (CPC) The amount of money Google charges each time a visitor clicks your search ad. Cost per Opportunity (CPO) The amount of money used to acquire a new opportunity. This metric is determined by dividing the number of opportunities by cost for a Google Ads campaign. Device The type of computer a visitor used to view your search ad. Impressions The number of times your search ad was served on a search results or partner page. Return on Investment (ROI) A percentage that represents profits from a specific campaign. ROI is determined as revenue minus ad cost, divided by ad cost. Revenue The total amount of money acquired from search ads. This metric counts unique won opportunities and their values. Status The current state of your campaign keywords. Refresh the page to get the most recent value. Unique Opportunities The number of opportunities associated with the prospects that clicked your search ad. Unique Prospects The number of prospects that clicked a search ad associated with the keyword. This metric includes existing prospects and new prospects that converted through this interaction. ## Ad Clicks The Ad Clicks table appears after you click a keyword in the Google Ads Keywords table. Ad Headline The text of the headline used in the search ad. Clicked At The date and time the prospect clicked the search ad. Device The type of computer the prospect used when the search ad was clicked: mobile, tablet, or laptop or desktop. Match Type How closely a search keyword reflects a keyword associated with your search ad: broadly, exactly, or by phrase. Network Where the search ad appeared when the prospect clicked it: display network, Google search, or a search partner. Prospect The email address of the prospect who clicked a search ad associated with the keyword. ## Paid Search Ads Ad Headline The text of the headline used in the search ad. First Click The date and time the search ad was clicked for the first time. Group The name of the associated ad group in Google Ads. Last Click The date and time the search ad was most recently clicked. Prospect The number of prospects that have clicked a search ad. Unique Clicks The number of individual visitors that clicked a search ad.