The Click-Through Rate (CTR) report uses a heatmap to explain what percentage of prospects clicked links in an email. In addition to showing the values for each link, the heatmap uses a color code to show click traffic at a glance.
Heatmap Colors
| Color | Range |
|---|---|
| Red | 5% CTR or more |
| Orange | 3%–5% CTR |
| Green | .25%–3% CTR |
| Blue | Less than 0.25% CTR |
| Gray | 0 clicks |