---
schema_version: "1"
id: c15fbf8bd8d629e22bbb84ad025777152db9252aaa5a8a0820cfee865913ac36
title: Heatmap Key
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_clickthrough_heatmap_guide.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_clickthrough_heatmap_guide.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6fc6144c66982a89067af7f8702f2059c316781caa434d416aaa1a8226681372
description: The Click-Through Rate (CTR) report uses a heatmap to explain what percentage of prospects clicked links in an email. In addition to showing the values for each link, the heatmap uses a color code to show click traffic at a glance.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Heatmap Key

The Click-Through Rate (CTR) report uses a heatmap to explain what percentage of prospects clicked links in an email. In addition to showing the values for each link, the heatmap uses a color code to show click traffic at a glance.

## Heatmap Colors

 
| Color | Range |
| --- | --- |
| Red | 5% CTR or more |
| Orange | 3%–5% CTR |
| Green | .25%–3% CTR |
| Blue | Less than 0.25% CTR |
| Gray | 0 clicks |