When a prospect resubscribes to receive emails, some record field settings change.
Review these considerations before enabling prospects to resubscribe in Account Engagement.
Required Editions
| Available in: All Account
Engagement Editions |
- Only prospects with a tracking cookie stored in Account Engagement receive the resubscribe
prompt.
- When a prospect unsubscribes, the Opted Out field is set to True on the next sync.
- When the prospect resubscribes, the Opted Out field is set to False.
- When a prospect resubscribes, the Opted Out field is the only mailability field that
changes. Resubscribing doesn’t reset previous email bounces, and the Do Not Email field
isn’t affected by a prospect opting out or resubscribing.
- Resubscribe emails are sent only one time per hour regardless of how many times a prospect
clicks the resubscribe link.
