---
schema_version: "1"
id: af41ec3ab50a3063624e4dc5b2af54875ea83def97f11633305b9cc89db29098
title: Considerations for Prospect Resubscribe
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_prospect_resubscribe_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_prospect_resubscribe_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 26ccad0388fce47e32d016db770e188ed7986d7255421553c739262eba88fba8
description: When a prospect resubscribes to receive emails, some record field settings change. Review these considerations before enabling prospects to resubscribe in Account Engagement.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Considerations for Prospect Resubscribe

When a prospect resubscribes to receive emails, some record field settings change. Review these considerations before enabling prospects to resubscribe in Account Engagement.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- Only prospects with a tracking cookie stored in Account Engagement receive the resubscribe prompt.
- When a prospect unsubscribes, the Opted Out field is set to True on the next sync.
- When the prospect resubscribes, the Opted Out field is set to False.
- When a prospect resubscribes, the Opted Out field is the only mailability field that changes. Resubscribing doesn’t reset previous email bounces, and the Do Not Email field isn’t affected by a prospect opting out or resubscribing.
- Resubscribe emails are sent only one time per hour regardless of how many times a prospect clicks the resubscribe link.