When you send critical notifications and other operational messages, you want to reach
all your customers—not just people who have opted in to receive marketing email from you.
Turn on operational email sending to bypass opt-in status for certain types of
messages.
Required Editions
| Available in: All Account
Engagement Editions |
| User Permissions Needed |
| To enable operational email sending: |
Account Engagement Administrator role
|
| To choose operational email content type: |
Account Engagement Administrator role or
custom user role |
| To start or resume operational Engagement Studio programs: |
Account Engagement Administrator role or custom
user role |
-
Open the settings for your business unit.
- In Account Engagement, click
and then select
Settings.
- In the Lightning app, select Account Engagement
Settings.
-
Click Edit, then select Enable Operational
Emails.
-
Review the restrictions associated with operational email sending and confirm your
selection.
In the Email Builder, select the Operational Email content type to bypass
email marketing opt-in status.
In Engagement Studio, select the Send Operational Email action step to
bypass the email marketing opt-in status.
