---
schema_version: "1"
id: 142a7759f2891d16c3faa8784d44284c8f18315e42fe68a7a942fc429a9222d4
title: Enable Operational Email Sending
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_operational_email_enable.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_operational_email_enable.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: db7bf062f13d5952a75479679651cb4b64a0fb480cb3e401c936ae94443640bb
description: When you send critical notifications and other operational messages, you want to reach all your customers—not just people who have opted in to receive marketing email from you. Turn on operational email sending to bypass opt-in status for certain types of messages.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Enable Operational Email Sending

When you send critical notifications and other operational messages, you want to reach all your customers—not just people who have opted in to receive marketing email from you. Turn on operational email sending to bypass opt-in status for certain types of messages.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d98454e56">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d98454e56 ">To enable operational email sending:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d98454e56 ">
              <span>Account Engagement Administrator role</span>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d98454e56 ">To choose operational email content type:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d98454e56 "><span>Account Engagement Administrator role</span> or
              custom user role</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d98454e56 ">To start or resume operational Engagement Studio programs:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d98454e56 "><span>Account Engagement Administrator role</span> or custom
              user role</td>

          </tr>
        </tbody>
      </table>

1. Open the settings for your business unit.
    - In Account Engagement, click ![gear icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/pardot_settings_icon.png) and then select **Settings**.
    - In the Lightning app, select **Account Engagement Settings**.
2. Click **Edit**, then select **Enable Operational Emails**.
3. Review the restrictions associated with operational email sending and confirm your selection.

In the Email Builder, select the **Operational Email** content type to bypass email marketing opt-in status.

In Engagement Studio, select the **Send Operational Email** action step to bypass the email marketing opt-in status.