Qualify your leads with scoring and grading tools. Scoring is based on what a prospect
does, and grading is based on who a prospect is. Together, they help you determine when a lead is
a good fit and sales-ready. Go even further with Einstein Behavior Scoring and Einstein Campaign
Insights to identify prospects who are ready to buy and learn which factors drive campaign
performance.
Required Editions
| Available in: All Account
Engagement Editions |
- Scoring Prospects
When a visitor converts to a prospect, the prospect is given a score. Prospect scores changes over time as they interact with your marketing assets. Use scoring to measure a prospect’s intent and interest.
- Grading Prospects
Prospects are graded based on profiles. Profiles use criteria that you choose to determine how good of a fit the prospect is for your company. The more criteria that a prospect matches, the better the grade.
- Einstein Account Engagement: Scoring and Insights
Use Einstein artificial intelligence to prioritize work and generate data-driven attribution data for your sales and marketing teams. Einstein features analyzes data from Account Engagement and Salesforce to show straightforward scores and insights on your most engaged prospects and effective campaigns.
