---
schema_version: "1"
id: da8d9beae54d6c9e52cba534e8f32e5d8d7960746d09f2e00a91848559685577
title: Qualifying Leads with Account Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_leadqual_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f3b72ebec344404f5b6d9e82f3d56fc377494550c1fa9925d31033943ac4df20
description: Qualify your leads with scoring and grading tools. Scoring is based on what a prospect does, and grading is based on who a prospect is. Together, they help you determine when a lead is a good fit and sales-ready. Go even further with Einstein Behavior Scoring and Einstein Campaign Insights to identify prospects who are ready to buy and learn which factors drive campaign performance.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Qualifying Leads with Account Engagement

Qualify your leads with scoring and grading tools. Scoring is based on what a prospect does, and grading is based on who a prospect is. Together, they help you determine when a lead is a good fit and sales-ready. Go even further with Einstein Behavior Scoring and Einstein Campaign Insights to identify prospects who are ready to buy and learn which factors drive campaign performance.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Scoring Prospects](https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_scoring.htm&release=264.0.0&type=5)**  
    When a visitor converts to a prospect, the prospect is given a score. Prospect scores changes over time as they interact with your marketing assets. Use scoring to measure a prospect’s intent and interest.
- **[Grading Prospects](https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_grading.htm&release=264.0.0&type=5)**  
    Prospects are graded based on profiles. Profiles use criteria that you choose to determine how good of a fit the prospect is for your company. The more criteria that a prospect matches, the better the grade.
- **[Einstein Account Engagement: Scoring and Insights](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_parent.htm&release=264.0.0&type=5)**  
    Use Einstein artificial intelligence to prioritize work and generate data-driven attribution data for your sales and marketing teams. Einstein features analyzes data from Account Engagement and Salesforce to show straightforward scores and insights on your most engaged prospects and effective campaigns.