A landing page is a web page that a visitor reaches after clicking a link or
advertisement. This page generally displays content that is specific to the advertisement,
search keyword, or link clicked. Landing page visitors can be more likely to convert when you
present them with relevant, actionable content.
Required Editions
| Available in: All Account
Engagement Editions |
If you use the Account Engagement Lightning App, you can choose which experience to use when
creating landing pages. The Source field value indicates whether the content is a classic
landing page or an enhanced landing page.
| Experience |
Terminology |
Features |
Available In |
Source Value |
| Classic Landing Page Experience |
Classic landing page |
HTML and WYSIWYG editors, scripting and custom CSS, merge field picker, Account Engagement reporting |
Standalone Account Engagement and Account Engagement Lightning App |
Account Engagement |
| Enhanced Landing Page Experience |
Enhanced landing page |
Drag-and-drop builder, responsive design, Salesforce CMS images, Salesforce
reporting |
Account Engagement Lightning App |
Salesforce |
- Enhanced Landing Page Experience
As of Winter ’22, Account Engagement Lightning App users can choose which experience to use when creating landing pages. The enhanced landing page experience uses a drag-and-drop editor and can be accessed from Account Engagement Lightning App only. It’s built on Salesforce, and supports list views, actions, reporting, and other functionality that comes with Salesforce Lightning Experience.
- Classic Landing Pages
The classic landing page experience uses HTML and WYSIWYG editors.
