---
schema_version: "1"
id: d94e3c1714cb93810572d9f68d248b9b835b29db4cdcae69220dc37499c0bc75
title: Draw in Visitors with Account Engagement Landing Pages
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_landing_pages_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_landing_pages_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ffd68adb2416a159c6b110f01778a8998c35af7541daff0c89adfe076d92088c
description: A landing page is a web page that a visitor reaches after clicking a link or advertisement. This page generally displays content that is specific to the advertisement, search keyword, or link clicked. Landing page visitors can be more likely to convert when you present them with relevant, actionable content.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Draw in Visitors with Account Engagement Landing Pages

A landing page is a web page that a visitor reaches after clicking a link or advertisement. This page generally displays content that is specific to the advertisement, search keyword, or link clicked. Landing page visitors can be more likely to convert when you present them with relevant, actionable content.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

If you use the Account Engagement Lightning App, you can choose which experience to use when creating landing pages. The Source field value indicates whether the content is a classic landing page or an enhanced landing page.

    
| Experience | Terminology | Features | Available In | Source Value |
| --- | --- | --- | --- | --- |
| Classic Landing Page Experience | Classic landing page | HTML and WYSIWYG editors, scripting and custom CSS, merge field picker, Account Engagement reporting | Standalone Account Engagement and Account Engagement Lightning App | Account Engagement |
| Enhanced Landing Page Experience | Enhanced landing page | Drag-and-drop builder, responsive design, Salesforce CMS images, Salesforce reporting | Account Engagement Lightning App | Salesforce |

- **[Enhanced Landing Page Experience](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_parent.htm&release=264.0.0&type=5)**  
    As of Winter ’22, Account Engagement Lightning App users can choose which experience to use when creating landing pages. The enhanced landing page experience uses a drag-and-drop editor and can be accessed from Account Engagement Lightning App only. It’s built on Salesforce, and supports list views, actions, reporting, and other functionality that comes with Salesforce Lightning Experience.
- **[Classic Landing Pages](https://help.salesforce.com/s/articleView?id=mktg.pardot_classic_landing_page_parent.htm&release=264.0.0&type=5)**  
    The classic landing page experience uses HTML and WYSIWYG editors.