Implement Tracking Code for Third-Party Cookies

If you still use third-party tracking, you can copy the code and place it on your web pages. Use tracking code only on high-value web pages like a product listing or landing page.

Required Editions

Available in: All Account Engagement Editions
User Permissions Needed
To view tracking code: Account Engagement Administrator or Marketing role
Important
Important To protect the privacy of your prospects and provide a more secure browsing experience, upgrade your business unit to use first-party tracking. Then implement the first-party tracking code.

Place tracking code on web pages that are key to your marketing efforts where tracking activity is valuable. Don’t place the code on more general pages like the home page on your website.

  1. Open the Account Engagement Campaigns page.
    • In Account Engagement, select Marketing and then Campaigns.
    • In the Lightning app, select Account Engagement Campaigns. This tab isn’t visible by default—an admin must add it.
  2. Open the campaign you want to track.
  3. Click View Tracking Code. Copy the code.
  4. In your web page HTML, paste the campaign tracking code before the close body tag (</body>).