Set Up Tracking for Google Ads

To track Google Ads in Account Engagement, add a Final URL Suffix to each ad. It’s up to you on whether to place the suffix on your Google Ads account, ad groups, campaigns, individual ads, or keywords.

Required Editions

Available in: Account Engagement Plus, Advanced, and Premium Editions
User Permissions Needed
To access tracking options: Account Engagement Administrator role
  1. Open the Connectors page.
    • In Account Engagement, select Admin and then select Connectors.
    • In the Lightning app, select Account Engagement Settings and then Connectors.
  2. Click the gear icon next to the Google Ads connector, and then select Tracking.
  3. Copy the Final URL Suffix snippet.
  4. Have your Google Ads admin add the snippet to the Final URL Suffix field of your ad's URL tracking options.
    To track ad clicks in Account Engagement, the page for your final URL must contain your tracking code.