---
schema_version: "1"
id: c396043a61370f860d10fd055e57093a51fe176bc3f92b4d22a889528dc69619
title: Set Up Tracking for Google Ads
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_google_adwords_tracking_template.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords_tracking_template.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b8071e943d98709a4097f35a3521a25a0418f9f59af40f2228115ca5285bc0dd
description: To track Google Ads in Account Engagement, add a Final URL Suffix to each ad. It’s up to you on whether to place the suffix on your Google Ads account, ad groups, campaigns, individual ads, or keywords.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Set Up Tracking for Google Ads

To track Google Ads in Account Engagement, add a Final URL Suffix to each ad. It’s up to you on whether to place the suffix on your Google Ads account, ad groups, campaigns, individual ads, or keywords.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d51840e68">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d51840e68 ">To access tracking options:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d51840e68 ">
              <span>Account Engagement Administrator role</span>
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1. Open the Connectors page.
    - In Account Engagement, select **Admin** and then select **Connectors**.
    - In the Lightning app, select **Account Engagement Settings** and then **Connectors**.
2. Click the gear icon next to the Google Ads connector, and then select **Tracking**.
3. Copy the Final URL Suffix snippet.
4. Have your Google Ads admin add the snippet to the Final URL Suffix field of your ad's URL tracking options.
    
    To track ad clicks in Account Engagement, the page for your final URL must contain your tracking code.