To track prospect conversions, you can add your Google Ads conversion code to hosted
marketing forms. To track Google Ads conversions, add your conversion code to the Thank You Code
area of the hosted form. If your form redirects to a separate Thank You Page, place your Google
Ads conversion code on the Thank You Page that you redirect to.
Required Editions
| Available in: Account Engagement Plus,
Advanced, and Premium
Editions |
Occasionally, differences between the number of conversions and unique prospects associated
with the conversions occur. The method that Account Engagement uses to calculate the click and
conversion figures can help explain this discrepancy.
Clicks
Click data in the Paid Search Campaign report comes from your Google Ads account once every 24
hours. The data matches the data displayed in Google Ads at the time it was last updated.
- Click data in Account Engagement can appear lower than data in Google Ads until the next
update.
- The total includes prospects and visitors that haven’t converted yet.
Conversions
Google tracks a conversion when someone visits a page with Google conversion code within 30
days of clicking the ad. In Account Engagement, the conversion date is the date that the ad was
clicked, not the date the conversion happened.
