---
schema_version: "1"
id: 52e6c356b0288a58fe3386652cdcb2a4e779554aa6cf1e7ffaf62a4b533b3e5a
title: Tracking Google Ads Conversions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_google_adwords_tracking_conversions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords_tracking_conversions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 03bb10c5acd3a292517ee5ed598b833be93371a20f7e7bb5015f8b8534756862
description: To track prospect conversions, you can add your Google Ads conversion code to hosted marketing forms. To track Google Ads conversions, add your conversion code to the Thank You Code area of the hosted form. If your form redirects to a separate Thank You Page, place your Google Ads conversion code on the Thank You Page that you redirect to.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Tracking Google Ads Conversions

To track prospect conversions, you can add your Google Ads conversion code to hosted marketing forms. To track Google Ads conversions, add your conversion code to the Thank You Code area of the hosted form. If your form redirects to a separate Thank You Page, place your Google Ads conversion code on the Thank You Page that you redirect to.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span></td></tr></tbody></table>

Occasionally, differences between the number of conversions and unique prospects associated with the conversions occur. The method that Account Engagement uses to calculate the click and conversion figures can help explain this discrepancy.

## Clicks

Click data in the Paid Search Campaign report comes from your Google Ads account once every 24 hours. The data matches the data displayed in Google Ads at the time it was last updated.

- Click data in Account Engagement can appear lower than data in Google Ads until the next update.
- The total includes prospects and visitors that haven’t converted yet.

## Conversions

Google tracks a conversion when someone visits a page with Google conversion code within 30 days of clicking the ad. In Account Engagement, the conversion date is the date that the ad was clicked, not the date the conversion happened.