Considerations for Using Google Ads

With the Google Ads connector, you can track prospects via paid search. Before using the Google Ads connector with Account Engagement, keep these considerations in mind.

Required Editions

Available in: Account Engagement Plus, Advanced, and Premium Editions
  • Tracked parameters are {creative}, {matchtype}, {keyword}, {network}, and {device}.
  • To use the connector to capture other field values in Account Engagement, such as campaign, source, or medium, disable auto-tagging. When auto-tagging is enabled, you must manually add parameters with Google’s URL builder.
  • The connector shares insights about your Google Ads, but you continue to manage your ads account from Google.
  • After you verify the Google Ads connector, you can’t change the account number.
  • If you have multiple Google Ads accounts, add a Google Ads connector for each account.