---
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title: Considerations for Using Google Ads
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_google_adwords_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 937f3266f5ee93f762a9ba4a0f2c31bea7be4f6f67bd158b7ae31f6bc534e028
description: With the Google Ads connector, you can track prospects via paid search. Before using the Google Ads connector with Account Engagement, keep these considerations in mind.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Considerations for Using Google Ads

With the Google Ads connector, you can track prospects via paid search. Before using the Google Ads connector with Account Engagement, keep these considerations in mind.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span></td></tr></tbody></table>

- Tracked parameters are {creative}, {matchtype}, {keyword}, {network}, and {device}.
- To use the connector to capture other field values in Account Engagement, such as campaign, source, or medium, disable auto-tagging. When auto-tagging is enabled, you must manually add parameters with Google’s URL builder.
- The connector shares insights about your Google Ads, but you continue to manage your ads account from Google.
- After you verify the Google Ads connector, you can’t change the account number.
- If you have multiple Google Ads accounts, add a Google Ads connector for each account.