Account Engagement connects with your Google Ads account to track prospects that reach
you through paid search. You can tie cost data from Google Ads to opportunity data from Salesforce
to determine your true cost per qualified lead and search engine marketing ROI.
Required Editions
| Available in: Account Engagement Plus,
Advanced, and Premium
Editions |
- Considerations for Using Google Ads
With the Google Ads connector, you can track prospects via paid search. Before using the Google Ads connector with Account Engagement, keep these considerations in mind.
- Add the Google Ads Connector
Add the Google Ads connector to track prospects that reach your marketing assets via paid search. To add the connector, you need an Account Engagement admin and a Google Ads admin.
- Set Up Tracking for Google Ads
To track Google Ads in Account Engagement, add a Final URL Suffix to each ad. It’s up to you on whether to place the suffix on your Google Ads account, ad groups, campaigns, individual ads, or keywords.
- Change the Default Google Ads Campaign
Prospects that come to your site for the first time through a Google ad are tagged with the Google Ads campaign in Account Engagement. After the initial Google Ads campaign sync, an admin can change this default campaign in your business unit settings.
- Change Individual Ads Campaigns
You can change the Account Engagement campaign that prospects are tagged with for individual Google Ads campaigns.
- Tracking Google Ads Conversions
To track prospect conversions, you can add your Google Ads conversion code to hosted marketing forms. To track Google Ads conversions, add your conversion code to the Thank You Code area of the hosted form. If your form redirects to a separate Thank You Page, place your Google Ads conversion code on the Thank You Page that you redirect to.
