---
schema_version: "1"
id: a1fe7b593a6aa58206b8d1d25646b0ce53f9e19a19aa0801477ca7b6149a728f
title: Google Ads Connector
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_google_adwords.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f2cf434f3fa6abfc17e105fdc3684741b5e7f3b3f2a013e6b0abae87a1f49e4c
description: Account Engagement connects with your Google Ads account to track prospects that reach you through paid search. You can tie cost data from Google Ads to opportunity data from Salesforce to determine your true cost per qualified lead and search engine marketing ROI.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Google Ads Connector

Account Engagement connects with your Google Ads account to track prospects that reach you through paid search. You can tie cost data from Google Ads to opportunity data from Salesforce to determine your true cost per qualified lead and search engine marketing ROI.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span></td></tr></tbody></table>

- **[Considerations for Using Google Ads](https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords_considerations.htm&release=264.0.0&type=5)**  
    With the Google Ads connector, you can track prospects via paid search. Before using the Google Ads connector with Account Engagement, keep these considerations in mind.
- **[Add the Google Ads Connector](https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords_add.htm&release=264.0.0&type=5)**  
    Add the Google Ads connector to track prospects that reach your marketing assets via paid search. To add the connector, you need an Account Engagement admin and a Google Ads admin.
- **[Set Up Tracking for Google Ads](https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords_tracking_template.htm&release=264.0.0&type=5)**  
    To track Google Ads in Account Engagement, add a Final URL Suffix to each ad. It’s up to you on whether to place the suffix on your Google Ads account, ad groups, campaigns, individual ads, or keywords.
- **[Change the Default Google Ads Campaign](https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords_change_default_campaign.htm&release=264.0.0&type=5)**  
    Prospects that come to your site for the first time through a Google ad are tagged with the Google Ads campaign in Account Engagement. After the initial Google Ads campaign sync, an admin can change this default campaign in your business unit settings.
- **[Change Individual Ads Campaigns](https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords_campaign_individual.htm&release=264.0.0&type=5)**  
    You can change the Account Engagement campaign that prospects are tagged with for individual Google Ads campaigns.
- **[Tracking Google Ads Conversions](https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords_tracking_conversions.htm&release=264.0.0&type=5)**  
    To track prospect conversions, you can add your Google Ads conversion code to hosted marketing forms. To track Google Ads conversions, add your conversion code to the Thank You Code area of the hosted form. If your form redirects to a separate Thank You Page, place your Google Ads conversion code on the Thank You Page that you redirect to.