Use form reports to gain insight into the total number of views, submissions, and conversions generated by a form or form handler.
Required Editions
| Available in: All Account Engagement Editions |
To access reports, select Reports (Account Engagement Reports in the Lightning app), and then Marketing Assets | Forms..
- What Is the Difference Between Form Submissions and Conversions?
A form submission takes place when a visitor or prospect completes a form and clicks submit. A conversion is a specific type of submission during which an anonymous visitor provides an email address and converts into a prospect. - Form Statistics Table Metrics
The Form Statistics table provides high-level statistics for the hosted forms you create in Account Engagement. - Single Form Report Metrics
View a single form’s report to get detailed information about its performance. From the Forms Statistics table, click the name of the form that you want to view details for. - Form Handler Statistics Table Metrics
The Form Handler Statistics table provides high-level statistics for your form handlers. - Single Form Handler Metrics
View a single form handler’s report to get detailed information about its performance.