---
schema_version: "1"
id: ed12baeab07c838ea7b212132d9fa54af4d2c8c53d4bf6807ea4244be6d298a9
title: Form and Form Handler Reporting
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_forms_reporting.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_forms_reporting.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a18b72469b461dfdb9bb5c525734ed85c424dd75d93d0618ed851177c661e026
description: Use form reports to gain insight into the total number of views, submissions, and conversions generated by a form or form handler.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Form and Form Handler Reporting

Use form reports to gain insight into the total number of views, submissions, and conversions generated by a form or form handler.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

To access reports, select **Reports** (**Account Engagement Reports** in the Lightning app), and then **Marketing Assets** | **Forms**..

- **[What Is the Difference Between Form Submissions and Conversions?](https://help.salesforce.com/s/articleView?id=mktg.pardot_forms_submission_vs_conversion.htm&release=264.0.0&type=5)**  
    A form submission takes place when a visitor or prospect completes a form and clicks submit. A conversion is a specific type of submission during which an anonymous visitor provides an email address and converts into a prospect.
- **[Form Statistics Table Metrics](https://help.salesforce.com/s/articleView?id=mktg.pardot_forms_table_metrics.htm&release=264.0.0&type=5)**  
    The Form Statistics table provides high-level statistics for the hosted forms you create in Account Engagement.
- **[Single Form Report Metrics](https://help.salesforce.com/s/articleView?id=mktg.pardot_forms_report_individual.htm&release=264.0.0&type=5)**  
    View a single form’s report to get detailed information about its performance. From the Forms Statistics table, click the name of the form that you want to view details for.
- **[Form Handler Statistics Table Metrics](https://help.salesforce.com/s/articleView?id=mktg.pardot_form_handler_table_metrics.htm&release=264.0.0&type=5)**  
    The Form Handler Statistics table provides high-level statistics for your form handlers.
- **[Single Form Handler Metrics](https://help.salesforce.com/s/articleView?id=mktg.pardot_form_handler_report_individual.htm&release=264.0.0&type=5)**  
    View a single form handler’s report to get detailed information about its performance.