View a single form’s report to get detailed information about its performance. From the Forms Statistics table, click the name of the form that you want to view details for.
Required Editions
| Available in: All Account Engagement Editions |
| Metric | Definition |
|---|---|
| Total Views | The total number of times your form has been viewed. Includes multiple views from the same visitor. |
| Unique Views | The total number of unique form views. Removes multiple views from the same visitor. |
| Conversions | The number of times that an anonymous visitor submitted the form and converted to a prospect. |
| Total Submissions | The total number of times the form was successfully submitted. Includes multiple submissions from the same prospect. |
| Unique Submissions | The total number of unique submissions. Removes multiple submissions from the same prospect. |
| Total Errors | The total number of times a form error prevented a submission. |
| Unique Errors | The number of unique errors. Removes multiple errors from the same visitor. |
| Total Clicks | The total number of link clicks from your thank you page. |
| Unique Clicks | The total number of unique link clicks from your thank you page. Removes multiple clicks from the same visitor. |
| Last Submitted | The date and time a prospect most recently submitted the form. |