---
schema_version: "1"
id: d441c796022affffe11d6b8807a03285d47c6d5ec7dd2233010cc8b451186468
title: Single Form Report Metrics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_forms_report_individual.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_forms_report_individual.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f711724faa7c58f66a2e8d5c039a54712ec91147dadd7cff5264b22483031535
description: View a single form’s report to get detailed information about its performance. From the Forms Statistics table, click the name of the form that you want to view details for.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Single Form Report Metrics

View a single form’s report to get detailed information about its performance. From the Forms Statistics table, click the name of the form that you want to view details for.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

 
| **Metric** | **Definition** |
| --- | --- |
| Total Views | The total number of times your form has been viewed. Includes multiple views from the same visitor. |
| Unique Views | The total number of unique form views. Removes multiple views from the same visitor. |
| Conversions | The number of times that an anonymous visitor submitted the form and converted to a prospect. |
| Total Submissions | The total number of times the form was successfully submitted. Includes multiple submissions from the same prospect. |
| Unique Submissions | The total number of unique submissions. Removes multiple submissions from the same prospect. |
| Total Errors | The total number of times a form error prevented a submission. |
| Unique Errors | The number of unique errors. Removes multiple errors from the same visitor. |
| Total Clicks | The total number of link clicks from your thank you page. |
| Unique Clicks | The total number of unique link clicks from your thank you page. Removes multiple clicks from the same visitor. |
| Last Submitted | The date and time a prospect most recently submitted the form. |