Capture External Prospect Activity

Use external activities to capture important prospect activity that happens outside of Account Engagement. Use the prospect data to enhance your automations and Engagement Studio programs. For example, send an email when a prospect registers for a webinar.

Required Editions

Available in: Account Engagement Plus, Advanced, and Premium Editions

Considerations for Using External Activity
When working with external activities, keep these considerations in mind.
Add an Activity Type to a Marketing App Extension
To capture prospect activity that happens externally, add an activity type to your marketing app extension.
External Activities: Next Steps
After you set up a marketing app extension, assign it to a business unit, and add an activity type, it’s time to complete the integration. We recommend working with your developer to connect the activity types that you created to your third-party app or integration service.

Capture External Prospect Activity

Required Editions

See Also