---
schema_version: "1"
id: e1f566770b260d6cc05e59bdd027995816866faebe023a543e38305090919bc9
title: Capture External Prospect Activity
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_external_activity_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_external_activity_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c10131b4965fbd29f4a80cbeed0144d4cdf886be5502d2c794272cd95c28a56c
description: Use external activities to capture important prospect activity that happens outside of Account Engagement. Use the prospect data to enhance your automations and Engagement Studio programs. For example, send an email when a prospect registers for a webinar.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Capture External Prospect Activity

Use external activities to capture important prospect activity that happens outside of Account Engagement. Use the prospect data to enhance your automations and Engagement Studio programs. For example, send an email when a prospect registers for a webinar.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span></td></tr></tbody></table>

- **[Considerations for Using External Activity](https://help.salesforce.com/s/articleView?id=mktg.pardot_external_activity_considerations.htm&release=264.0.0&type=5)**  
    When working with external activities, keep these considerations in mind.
- **[Add an Activity Type to a Marketing App Extension](https://help.salesforce.com/s/articleView?id=mktg.pardot_external_activity_add_activity.htm&release=264.0.0&type=5)**  
    To capture prospect activity that happens externally, add an activity type to your marketing app extension.
- **[External Activities: Next Steps](https://help.salesforce.com/s/articleView?id=mktg.pardot_external_activity_next_steps.htm&release=264.0.0&type=5)**  
    After you set up a marketing app extension, assign it to a business unit, and add an activity type, it’s time to complete the integration. We recommend working with your developer to connect the activity types that you created to your third-party app or integration service.

#### See Also

- [Streamline Marketing Efforts with Automation Tools](https://help.salesforce.com/s/articleView?id=mktg.pardot_automation_tools.htm&release=264.0.0&type=5 "Streamline marketing efforts by automating tasks. Use automation tools to perform actions on prospects, build prospect lists based on criteria, and react to prospect actions.")
- [Nurture Leads with Engagement Studio](https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_studio_parent.htm&release=264.0.0&type=5 "Engagement Studio programs are completely customizable so you can tailor the prospect experience to generate the most promising leads for your sales team. Build, test, and report on powerful engagement programs that let you target prospects based on behavior and critical qualifying values. Provide a personalized experience for your prospects, and turn them into marketing-qualified leads.")