In an engagement program, use trigger steps to define paths based on prospect actions.
Required Editions
| Available in: All Account Engagement Editions |
Trigger Definitions
| Trigger | What It Does |
|---|---|
| Email Open | Checks for an HTML email open. |
| Email Link Click | Checks for link clicks in an email. Choose to trigger on a specific link or any link. |
| External Activity | Checks for a specific prospect activity that occurs in a third-party app. This trigger requires Marketing App Extensions to be configured in Salesforce Marketing Setup. |
| Form | Checks for a form view or submission. Choose to trigger on a specific form or any form. To trigger by forms on an Account Engagement landing page, use the Landing Page trigger. |
| Landing Page | Checks for a landing page submission. Choose to trigger on a specific landing page or any landing page. |
| Custom Redirect Click | Checks for a custom redirect click. Choose to trigger on a specific custom redirect or any custom redirect. |
| File Download | Checks for download of non-image, hosted content files. Choose to trigger on a specific file or any file. |