---
schema_version: "1"
id: 58c5b4e0c06944b9aa85ecadb511a94735b45d5890e9d28de8ab77970ac8c46a
title: Engagement Program Triggers
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_engagement_program_triggers.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_engagement_program_triggers.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b197dc2d06e01c6ea8db02e1c123d91a62c639e97f18b07f7d22666e1d95c704
description: In an engagement program, use trigger steps to define paths based on prospect actions.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Engagement Program Triggers

In an engagement program, use trigger steps to define paths based on prospect actions.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

## Trigger Definitions

 
| Trigger | What It Does |
| --- | --- |
| Email Open | Checks for an HTML email open. |
| Email Link Click | Checks for link clicks in an email. Choose to trigger on a specific link or any link. |
| External Activity | Checks for a specific prospect activity that occurs in a third-party app. This trigger requires Marketing App Extensions to be configured in Salesforce Marketing Setup. |
| Form | Checks for a form view or submission. Choose to trigger on a specific form or any form. To trigger by forms on an Account Engagement landing page, use the Landing Page trigger. |
| Landing Page | Checks for a landing page submission. Choose to trigger on a specific landing page or any landing page. |
| Custom Redirect Click | Checks for a custom redirect click. Choose to trigger on a specific custom redirect or any custom redirect. |
| File Download | Checks for download of non-image, hosted content files. Choose to trigger on a specific file or any file. |