Salesforce Docs Portal

Identify and Suppress Unengaged Prospects

Keep your deliverability high by practicing good list management and not emailing unengaged prospects. Use a dynamic list to suppress an unengaged prospect from receiving marketing emails.

Required Editions

Available in: All Account Engagement Editions
User Permissions Needed
To create a dynamic list: Account Engagement Administrator or Marketing role

Before you begin, define what an unengaged prospect looks like to your organization. Here are a few ideas to get you started.

  • Have you sent 20 daily emails with no prospect activity?
  • Have you sent six weekly emails with no prospect activity?
  • Have you sent six monthly emails with no prospect activity?
  1. Create a list.
  2. Select Dynamic List.
  3. Click Set Rules.
  4. For Match Type, select Match All.
  5. Add a rule, and select Prospect has been emailed.
  6. Enter the time details for the rule.
  7. Add a rule, and select Prospect time.
    1. From the first dropdown, select last activity days ago.
    2. From the second dropdown, select is greater than.
    3. Enter the number of days.
  8. Save the list.

The list populates with unengaged prospects. Use the list as a suppression list for your email sends. If a prospect becomes active again, they’re removed from the list.