A permission pass is a one-time email you send to prospects on an out-of-date list.
Recipients who click an opt-in link are added back to your list. You can use a permission pass one
time per list. Never use a permission pass on a purchased list.
Required Editions
| Available in: All Account
Engagement Editions |
- Use Forms for a Permission Pass
Set up a custom opt-in field for a new form that you share with prospects. Send an email with a link to the form, and then run an automation rule to remove prospects who don’t opt in.
- Use Custom Redirects for a Permission Pass
You can create a landing page for permission pass recipients and set up a redirect that tracks when your prospects visit. Then use an automation rule to clean your list.
