---
schema_version: "1"
id: 340e83c26a99b6dc1a684f9ee437cd113907ce1ecffa570173695035222a14a2
title: Permission Passes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_email_permission_pass_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_email_permission_pass_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 521d48a5c914426ff0ac569ed41708181f4014091fea482b3bff6757046b9e26
description: A permission pass is a one-time email you send to prospects on an out-of-date list. Recipients who click an opt-in link are added back to your list. You can use a permission pass one time per list. Never use a permission pass on a purchased list.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Permission Passes

A permission pass is a one-time email you send to prospects on an out-of-date list. Recipients who click an opt-in link are added back to your list. You can use a permission pass one time per list. Never use a permission pass on a purchased list.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Use Forms for a Permission Pass](https://help.salesforce.com/s/articleView?id=mktg.pardot_email_permission_pass_with_forms.htm&release=264.0.0&type=5)**  
    Set up a custom opt-in field for a new form that you share with prospects. Send an email with a link to the form, and then run an automation rule to remove prospects who don’t opt in.
- **[Use Custom Redirects for a Permission Pass](https://help.salesforce.com/s/articleView?id=mktg.pardot_email_permission_pass_with_custom_redirects.htm&release=264.0.0&type=5)**  
    You can create a landing page for permission pass recipients and set up a redirect that tracks when your prospects visit. Then use an automation rule to clean your list.