Attribution results appear in Campaign Influence related lists and reports. Still, it
can be helpful to see these values in aggregate and identify trends across campaigns and
engagement activities. Inside the Multi-Touch Attribution dashboard of the B2B Marketing Analytics
app, you can interpret this data through different models, including the Einstein Attribution
Data-Driven Model.
Required Editions
| Available in: Account Engagement Advanced and Premium
Editions with Salesforce Enterprise, Performance, or Unlimited
Edition |
| User Permissions Needed |
| To create a B2B Marketing Analytics app: |
Manage Analytics Templated Apps AND Create B2B Marketing Analytics Apps
OR
B2B
Marketing Analytics permission set
|
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Create a B2B Marketing Analytics app.
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On the Optional Feature step, select Multi-Touch Attribution
Dashboard.
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After configuration is complete, open the Multi-Touch Attribution Dashboard.
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In the Model dropdown, select Data-Driven Model.
From here, you can create and explore widgets or create lenses to share with colleagues. If
you make changes to attribution settings, such as time frame or success milestone, it can take
up to 24 hours to update the values on this dashboard.
