---
schema_version: "1"
id: 50f5a5d4b8a9576e1f1c589ee875d8801223f1a4334044e0b27cb9b08e939dd2
title: Explore Einstein Attribution in B2B Marketing Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_attribution_dashboard_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_attribution_dashboard_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9cee23a00273f96a3b06a986957687c0565c283e47769b930eb24b98457f8e50
description: Attribution results appear in Campaign Influence related lists and reports. Still, it can be helpful to see these values in aggregate and identify trends across campaigns and engagement activities. Inside the Multi-Touch Attribution dashboard of the B2B Marketing Analytics app, you can interpret this data through different models, including the Einstein Attribution Data-Driven Model.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Explore Einstein Attribution in B2B Marketing Analytics

Attribution results appear in Campaign Influence related lists and reports. Still, it can be helpful to see these values in aggregate and identify trends across campaigns and engagement activities. Inside the Multi-Touch Attribution dashboard of the B2B Marketing Analytics app, you can interpret this data through different models, including the Einstein Attribution Data-Driven Model.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Advanced</strong> and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong>, <strong>Performance</strong>, or <strong>Unlimited</strong> Edition</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d112277e72">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d112277e72 ">To create a B2B Marketing Analytics app:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d112277e72 ">
              <p>Manage Analytics Templated Apps AND Create B2B Marketing Analytics Apps </p>
              <p style="margin-bottom:0;">OR</p>
              <p style="margin-bottom:0;"> B2B
                Marketing Analytics permission set</p>
            </td>

          </tr>
        </tbody>
      </table>

1. Create a B2B Marketing Analytics app.
2. On the Optional Feature step, select **Multi-Touch Attribution Dashboard**.
3. After configuration is complete, open the Multi-Touch Attribution Dashboard.
4. In the Model dropdown, select **Data-Driven Model**.

From here, you can create and explore widgets or create lenses to share with colleagues. If you make changes to attribution settings, such as time frame or success milestone, it can take up to 24 hours to update the values on this dashboard.

#### See Also

- [Multi-Touch Attribution Dashboard](https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_multitouch_attribution_dashboard.htm&release=264.0.0&type=5 "Multi-Touch Attribution dashboards show you which marketing efforts are most influential during each stage of the purchase lifecycle. After you enable Connected Campaigns, users can find asset engagement from Account Engagement and data from Sales Cloud together in one dashboard.")